Building Competitive Client Services with Business Intelligence

(Originally published by Law Technology Today)

Law firms are amassing a growing volume of data. Within this growing body of data lies key information that could be utilized to hone client services. Solid enterprise business intelligence (BI) technology, when used effectively, will enable law firms to provide superior service to their clients and distinguish themselves from peer firms

With these capabilities, law firms will be able to improve client-access to information and create a culture of transparency, enable proactive marketing efforts, and improve the efficiency of internal firm processes

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