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Building Competitive Client Services with Business Intelligence

(Originally published by Law Technology Today)

Law firms are amassing a growing volume of data. Within this growing body of data lies key information that could be utilized to hone client services. Solid enterprise business intelligence (BI) technology, when used effectively, will enable law firms to provide superior service to their clients and distinguish themselves from peer firms

With these capabilities, law firms will be able to improve client-access to information and create a culture of transparency, enable proactive marketing efforts, and improve the efficiency of internal firm processes

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Marcia Cook

Sr. Data and Analytics Consultant

Marcia Cook comes to InOutsource with 17 years of IT experience with the last 7 years heavily focused on Business Intelligence and Data Warehouse Development, as well as Data and Analytics solutions. Prior to completing her bachelor’s degree, Marcia also worked as an Executive Assistant for various employers including Micron Technology, American Express, University of Utah, and the United States Army Kwajalein Atoll (USAKA).

Marcia has extensive experience with various Analytics tools including Qlik, Tableau, Sisense, OBIEE, and Domo. She has studied both Kimball and Inmon data warehouse methodologies, Software Development Life Cycle (SDLC), and various programming languages including SQL, C++, Java, .NET, and python.

Marcia obtained her Bachelor of Science in Mathematical Science with a minor in Computer Science from University of Alabama in Huntsville.

In addition to work, Marcia has been a college Math tutor for all ages, specializing in general mathematics, algebra, and calculus.